— About Me —
A degree holder in Finance & Economics who dived straight into the Marketing field on his first job.
Here is why I’ve made my first career decision in such a plot twist.
I love how brands can portray an individual’s personality and I have always been driven by curiosity to find answers to the most pressing question –
What is the secret to building a successful brand?
My intellectual curiosity also drives me to be a lifelong learner who constantly looking for new skills to learn and taking up challenge for new opportunities.
Anyway, nice to meet you here! 😉
— What I'm expert on —
— Here's what I've done so far —
OpenAcademy
Business Growth & Partnerships, Since Sept 2020
Currently working on the OpenAcademy – the brainchild of OpenMinds™; offering industry expert education for business owners, entrepreneurs and anyone who would like to learn.
It is launched to provide a no-nonsense platform in sharing real, unbiased, non-theory driven programmes designed with a diverse range of topics without the fluff. From digital marketing and tech to business and creative skills, learn from a team that shares what we do for our clients on a daily basis.
Successfully funded by Quest Ventures, the top venture capital fund in Asia.
Find out more: https://theopenacademy.org/
As featured on
Daikin Malaysia
Marketing Executive, Since July 2018
(Digital Marketing, Exhibition & Event, Promotions)
Scholarship Holder, 2018 – 2020
I’m grateful for being selected as one of the 5 Daikin scholarship holders for the year of 2017. With zero experience in Marketing field, I have taken up 3 major segments in the department with “Just Do It” attitude.
After being assigned into multiple roles, I helped to improved customer digital experience (CDX) by setting up Locate Dealer function for better O2O experience. By setting up AI chat-bot to speed up the response rate and reduce redundancy.
Besides, I’m a strong believer that collaboration is the key marketing driver instead of competition, therefore, I helped to form a collaboration with AKEMI in consumer gift campaign which has exceeded forecast sales by 127% during promotion period from. I’ve expanded exhibitions and roadshows across nationwide which resulted in 178% growth in sales compared to the previous year.
18 Celebration
Co-Founder, 2018 – 2020
18 Celebration a happiness brand that produces premium affordable jewellery.
Most of us will share the familiarity of happiness when we think about our 18s and we want this brand to bring back that kind of happiness.
Major brands in our industry markup their products 8-10x the actual cost. We do things differently. To make luxury accessible, we’ve built relationships with the best manufacturers by compiling orders in bulk that allows us to reduce wastage. Ultimately, it results in direct cost-saving to our customer in avoid extra bear cost with zero inventory.
“Fashion is an add-on waste to Earth but we can’t get rid of it.”
We started a jewellery recycle campaign starting from September 2018. We want to educate people that even the cheapest jewellery involves laborious mining process to obtain the metal. We aim to successfully recycle 1 ton of used jewellery by 2021.
In 18 Celebration, we incorporate traces of happiness into our products and services, which is why we aim to reflect this value through our tagline – Wear Happiness With You.
Monash University
Bachelor of Business and Commerce, Class of 2018
President of Monash Entrepreneur Club, Year 2017
Monash presented unprecedented scale and diversity of opportunity. My three years in university across the disciplines pushed me to expand, challenge, and adjust my worldview. My experience leading Monash Entrepreneur Club showed me the power of empathetic leadership and expanded my comfort zone.
Highlights during tenure as President of Monash Entrepreneur Club (MEC) include:
• The largest university club in the region with over 1400 members
• Winner of the 2017 Monash Best Non-Sports Club Award
• Championed International Entrepreneur Network (IEN) that aims to connect with student entrepreneurs in all universities across Southeast Asia
• Interviewed by Radio Monash
Monash showed me what I love to do, gifted me with a love for learning, and surrounded me with a wealth of inspiring peers.
Luggel
Co-Founder & CMO, July 2017 – April 2018
Luggel is one-stop travel solution in Malaysia that provides authentic local travel experiences, connecting travellers to reputable local experts and tour operators. We help inbound travellers and local citizens to travel easy and safe in Malaysia.
With the motto of “Rediscover Travel”, Luggel continues its journey to revolutionize the domestic travel industry by always integrating technology and latest trend to digitalise the travel experiences and upscale the industry standard.
The Singaholics
Singer, Since 2013
The Singaholics is a youth choir established by a group of young and enthusiastic singers in 2011. It started off when students from school-based choirs decided to pursue their interest in choral singing after graduation from high school.
The choir has been invited to perform at numerous events in Malaysia, including a Malaysian Philharmonic Orchestra concert, the 10th Malaysian Choral Eisteddfod, Astro Jia Yu Channel, Publika EcoFilm Festival 2015, and many others. We are proudly invited by hotels, shopping malls and corporates who appreciate our passion for singing to bring a holly jolly Christmas to fellow stakeholders!
Awards & Achievement:
• Gold medal for 15th Malaysia Choral Eisteddfod National Choir Competition
• Double Gold medals for 4th Bali International Choir Festival
• Finalist for 2013年全国合唱公开赛暨青少年合唱赛
— Capturing moments —
